A connected path from problem to practical outcome.
The project is shown as a sequence of decisions, creative development and practical outputs.
Challenge
Serac needed a booth that could present technical packaging expertise in a way that still felt approachable, branded and commercially effective. The space had to accommodate product storytelling, visitor conversations, hospitality and meeting activity while remaining highly visible in a busy trade-show environment.
Approach
Zest developed the booth from concept through shop drawings, production coordination, custom feature fabrication and final installation. The project combined architectural branding, clear zoning, custom counters, bottle-shaped product display features, product cabinets and polished hospitality areas into one cohesive exhibition system.
Solution
The final booth used strong blue-and-white overhead forms, an illuminated reception counter, custom display furniture, technical message walls and a distinctive bottle-shaped presentation feature to create a professional open-front environment that balanced visibility with usability.
Outcome
The completed booth translated Serac’s technical offer into a polished exhibition experience that supported product communication, visitor interaction and business discussions at ProPak Asia 2025. It also demonstrated Zest’s ability to manage exhibition work end to end, from concept and technical detail through fabrication, installation and final on-site delivery.
