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SO Sofitel Hua Hin Beach Society

A beach-facing menu and cocktail collateral system for SO Sofitel Hua Hin, combining relaxed resort lifestyle imagery with structured food and drink sections.

Beach Society Menu & Cocktail CollateralHospitality / Food & BeverageHua Hin, Thailand
HotelResortF&BMenu Design
Brand Collateral
SO Sofitel Hua Hin Beach Society
Beach Society Menu & Cocktail Collateral
HotelResortF&BMenu Design
From brief to result

A connected path from problem to practical outcome.

The project is shown as a sequence of decisions, creative development and practical outputs.

01

Challenge

The resort needed menu materials that could feel casual and beach-ready while still presenting food, snacks, cocktails and main dishes clearly.

02

Approach

Zest built a lively editorial system around “Beach Society,” using lifestyle imagery, tropical drink stories, food photography and section-led menu hierarchy.

03

Solution

The designs included beach bites, retro cocktails, mains and signature sea-inspired cocktail materials for guest-facing resort dining.

04

Outcome

The materials gave the venue a resort-friendly F&B identity that supported both menu clarity and lifestyle appeal.

Evidence and practical value

Selected proof points from the work.

The project was designed to create a useful system, environment or communication outcome—not a single isolated visual.

01

The cover, snack menu, cocktail pages and main-dish layouts.

02

The design balances lifestyle photography with clear food and drink information.

Connected scope

The disciplines Zest brought together.

The scope is presented as one connected project system rather than a long service list.

01Beach Society menu design
02Food and cocktail section layouts
03Lifestyle-led menu cover design
04Cocktail story pages
05Resort F&B collateral
Related services

The service areas behind this project.

These are the connected capabilities Zest brought together to shape and deliver the work.

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